Making the Most Out of a Small Business Video Content Marketing Budget


If you are a small business and looking to do small business video, then you should get started today! There is no other digital marketing tool that gives you what video can do for you – always being in front of somebody “in person” when they are looking for you. With the amount of researching going on via the Internet, what a small business video can do is give that company the opportunity to get that business.
So especially if you are small, you need the efficiency of what video can give you and the productivity of what online video marketing content can do to tell your story to prospective customers (even large companies need this too!).

The challenge with small business video is that there is a wide range of prices that a video for small business might cost. So, in terms of budgeting for small business video, there some parameters that a small business looking to use an online video content marketing strategy can follow so they are prepared to speak with an professional online business video production company.

First off, you should be looking at an online video content marketing strategy. So, we’re not talking about “one video” any longer because it is impossible to tell your entire story, showcase all your people, products, services and answer every questions a prospective customer will have in one video.

The rationale is that to get just one video, you are going to have a pay a professional online business video production company to do all the things necessary to give you a compelling 1-2 minute video for your business. That means they will need to do all the pre-production planning, bring all the equipment to the shoot, conduct all the interviews and then edit a few hours worth of footage down to 60-120 seconds.

Make the most out of your small business video content marketing budget

With the right pre-production planning, a professional online business video production company will be able to make the most of your small business video content marketing budget.

Let’s say that you have to interview 3 key players at your company in order to get enough footage for your one “about us” video. You will probably be asking those key players a few questions each so that, properly planned, each question can be a video unto itself. So at the end of your small business video content marketing project you have 7 videos instead of 1…and what is better, 7 or 1?

The incremental investment associated with a professional online business video production company editing 1 or 7 videos is incremental and your per video cost will go down, giving you a larger ROI per video over time. For example, let’s say it is going to cost you 4,500 to produce just one video, but 7,500 to produce 5 videos. You can reduce your cost per video to 1,500, and if those videos last 3 years it will be $500 per video per year, by making the extra investment up front. (NOTE: prices vary greatly so a New York corporate video production house is going to be a different cost than a Philadelphia corporate video production company).

Your professional online business video production company should be able to review all the options with you in order for you to determine the type of cameras, accessories, how many people they are going to bring, if there is animation involved, and how many online business videos you will get for your business.

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